Hey Rob--I Found another "K" ad

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Model T Ford Forum: Forum 2013: Hey Rob--I Found another "K" ad
Top of pagePrevious messageNext messageBottom of page Link to this message  By Dennis Seth - Ohio on Wednesday, January 02, 2013 - 05:38 pm:

Rob,

You may have already uncovered this ad in "Cycle And Automobile Trade Journal" 1907....

It's a full page ad by Ford promoting Quality,Courtesy plus...
Mechanical Excellence... (text on excellence)
But Service Afterwards...(text on service)
Ford Courtesy... (text on courtesy)
Haven't you noticed..(texted on the maker who stands in back of his product)

And the feature of the ad...

There's Our Six-Cylinder Touring car, for example: we've made thousands of motor cars-several different types- but never one we were quite so glad to stand in back of as this. We believe in the six-cylinder principle from the ground up; the '07 Model K is the result of the ripest experience in the building of motor cars generally and sixes in particular. Better materials, better work never were put into a car. When you buy one you get the best Ford has to offer-and Ford to back it up.

"A Demonstration is a Revelation"

Then it shows pictures of a "K" and the Famous Model "N" and then it lists prices.

I have a photo copy if you want it.


Top of pagePrevious messageNext messageBottom of page Link to this message  By Rob Heyen - Nebraska on Wednesday, January 02, 2013 - 09:54 pm:

Dennis,

I've seen a "multitude" of Ford ads for Model K and N. that is why i started to question the "party line". If you were advertising the K to sell it (because it was a sales "loser"), then why the same number of NRS ads. If you were spending your money on a good selling car, then why lead with the Model K?

I came to the conclusion, it may be like the Corvette and Malibu, advertise the high end car and the one most people will buy, both will bring buyers into the showroom.

But I'm always on tHe lookout for ads. THey provide an insight into what Ford was promoting to help sales

Rob


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