Violet Ray was General Petroleum's new anti-knock gasoline, introduced in 1928 with a major ad campaign involving 3500 west coast dealers "from Canada on down".
Here's a little about the picture:
In 1927 Mr. Shauer expanded his business interests by opening Wedgwood’s first gas station and garage next to his house. He repaired cars and sold Violet Ray gasoline, Quaker State motor oil and Federal tires. Mr. Shauer’s next business enterprise was to build a small grocery store at the corner of NE 85th Street, adjoining the gas station and garage. The grocery store met a great need because there were few stores in the area. Local housewives needed a store within walking distance where they could get basic supplies. Rather than run the store themselves, the Shauers leased out the grocery, having also built a small house behind the store where the tenants could live. [Wedgwood is in the Seattle area.]
Steve, Thanks for the history.
Jay& Steve - Thanks to both of you for your posts; Jay for the photo and Steve for the history.
I've lived in the Seattle area for the past 33 years, and by "Googling" Wedgwood, I learned a tremendous amount of Seattle history that I'd never heard of! I'd never even heard of Wedgwood, but the area is now a major part of NE Seattle, even tho' it's apparently never called "Wedgwood" anymore (that I know of anyway). Very historic area,.....thanks again Jay & Steve