Written by the Ford Philadelphia Branch Manager, F. C. Vanderhoff, this "fluff piece" describes the "New Ford Cars" (future Model T). The specifications listed are the same as other descriptions given of the "pre T" cars, 20 hp, 97 inch wheelbase, 30 x 3 1/2 tires, in three body styles, landaulet, touring and "a rumble runabout."
I would think Ford Motor Company wrote this, or certainly approved it before a branch manager would release it to the paper. It seems to me the future Model T was the worst kept secret in Detroit.