1907 magazine ads and covers:
And a couple of "old reliable s":
Wondering how the exposed to the elements chauffeur got started. It seems that it's only purpose is to increase the passenger's comfort by increasing the driver's discomfort showing how much better off they were.
Anything else to add?
Charlie, I think that's right. It was part of keeping the lower classes in their place with a display of contrasting privilege. Not a conscious thought for most people, just an attitude. For a long time in the countries populated by Caucasians maximum paleness was considered desirable because the richer you were the more you were likely to be indoors. Thus in fairy tales Snow White was the epitome of feminine desirability. Being tanned from outdoor work like farming was assigned lower status. Aristocratic ladies took to wearing white powder to enhance their paleness. This began to change in the nineteenth century when hunting and fishing grew as leisure activities for wealthy gentlemen, and the resultant tanning suggested a man had the wealth and time for a lot of those outdoor sports. We humans are odd critters.
Here's one I have hanging in my shop office taken from a magazine of the time and framed. Bob