This link on the 2011 forum discussed these four men riding in a Model K:
While at THF, I came across the same photograph, with all four identified. As it turns out, the photo and card were used at the January 13, 1923 Ohio Society of New York meeting and banquet held at the Waldorf Astoria. Guest speakers included Senator James Couzens and Will Rogers. I decided to find out a little more about the event and group.
This 1923 article lists some of the prominent members of the society:
Rob, are you up north now? Jerry
No, I'm actually on vacation. My wife made me go somewhere warm for a week (and not Kansas).
Saturday was 64 degrees, today 23. Thursday is to be in the low 50's. Please let me know the next time your heading to GV