Well the beer is from Jacksonville Fl. and was brewed until about 1955 or so... wonder where this place was.
The JAX brewery in New Orleans was still open in the 1970's.
Looks a little bit like Fort Lonesome, FL. Not quite the same but similar.
That's my kinda store:
Hires Root Beer
Photo taken June 1940. Used as the basis for a painting in which an old truck was placed in front.
Royce When I was still in high school a buddy ask me and some others to help hem load square bale hay from the field and stack in his barn . As you will know when you are hay hauling in Texas it's HOT. Soon we were all needed a drink . The only thing he had for us to drink was HOT JAX , never again .
In the 70s, I bought warm Jax 99 cents a sixpack at the Foodway in Santa Fe. The bag of ice cost almost as much as the beer, but it was still cheaper than other beer.