Can anyone tell me when Ford first used dealer window stickers that itemized features and price?
This article describes when window stickers became mandatory. I'm not sure if any manufacturer did it voluntarily prior to the legislation.
I read through the Monroney wiki link, but it did not give a first year of mandatory
application. The answer is 1959. How/why do I know this ? I have two 1958 cars
and the subject has been researched ! In fact, there is quite a story behind why
Monroney and friends pushed this law. Car dealerships had worked up quite a pricing
scam, inflating prices at a middle level through "dealer associations" that kept factory
pricing from the visibility of buyers.
I agree, the link was light on specific dates, but clicking the link embedded in the article:
States it took effect January of 1959.
Thanks Gary. Yeah, ... part of my beef with 50's car people (besides
their inherent desire to pretend all life occurred at the drive-in and everyone
was 16 years old) is to put window stickers in their cars. The discovery
of some dealer association literature when buying out a dealer's "obsolete"
parts inventory led me to question just how car pricing was done at the
time, and this led to my discovery of the Monroney legislation. If you
think car dealers like play stupid games when selling a car now, it must
have been a REAL "dance" before 1959 !
ANY pre-1959 model year car being shown with a window sticker of itemized
equipment and pricing is bogus. They simply did not exist prior to this
And now you know, ... the rest of the story !
Like Burger said- if it wasn't priced with white shoe polish it was BOGUS!!!
Thanks for the info and the links I still have the window sticker from my 63 Galaxie R code and was wondering when it became standard practice.