SOCONY = Standard Oil of New York. Must be in the Northeast.
What does SOCONY vacuum mean? I can remember seeing that sign on Chevron stations in California back in the 1950's.
There was the Vacuum Oil Company at one time. Most noted for producing steam cylinder oil. The Gargoyle name comes to mind. I have a couple signs from the era with those names. There was a merger in around the late 30's I think. You might enjoy reading the stories to be found by doing a Google search.
SOCONY = Standard Oil Company of New York.
Socony merged with Vacuum Oil Company in 1931.