I just read this on another forum,
"Ford Motor Company has filed an application to register Model T as a trademark with the United States Patent and Trademark Office (USPTO), Ford Authority has discovered.
Filed on December 30th, 2016, the application is assigned serial number 87285391 and specifies that the mark will be used in conjunction with “automobiles”."
I think we all need to write the USPTO and protest this assignment, as it will undoubtedly negatively effect both clubs and all our suppliers. The long-established common usage of the term should make such an assignment irrelevant. It's somewhat akin to trademarking "Wheelbarrow"!
I read it is due to a fight with Tesla over the Model E, they have to show that they named cars with letters. They are renewing the Model T trademark.
Chevrolet also had a Model T truck and I am sure there were others that called their car/trucks a Model T, not just Ford.
I doubt Ford will be granted the exclusive use of the word "Model T" as it is already used to refer to many other products. Usually, they will only allow you to register trademark rights for a specific and unique symbol and/or name. RAJO for example is a unique brand name.
USPTO site indicates the word "Model T" was already trademarked by Ford last year. Rights regarding the same were also given to several other companies which produce golf equipment, lighting fixtures, etc. to common a word not to be exclusive.
Trademarking the word for automotive use only may benefit Ford to prevent Tesla from using during future production.
There was plenty of prior use in automobiles before Ford got there. The single-cylinder French-front Oldsmobile was Model T in 1904. The straight-side single-cylinder Cadillac of 1907-08 was Model T. Back in the day, T was just the next letter after S.